When you have made significant changes to your website and need to implement a new site on your existing URL, one of the most critical pieces of the transition is having a proper plan for 301 redirects.

Why do you need 301 redirects?
Search engines have indexed your current site and you do not want to lose the rankings that you have already achieved which will happen if the transition does not go smoothly.

Without 301 redirects you can lose customers as they will receive "404- File Not Found" error messages and be unable to find the information that they need on your site.

Based on an evaluation of the currently indexed pages, we will set up the appropriate permanent (301) redirections so that the search engines will recognize the implementation of these new pages.

A correct use of the 301 redirect should preserve your search engine rankings for that particular page as well as the entire website. It is important to handle the update of a website carefully as many websites have been banned within a search engine because of the wrong class of redirect.

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